My sister mentioned that she wanted to eat more protein, so I mentioned that chicken sausages are a good option- which reminded me of one company’s superior social media strategy.
And got back this response from Al Fresco, an all-natural sausage company:
Notice that they didn’t say “Next time make it with Al Fresco gourmet sausages.” Just a simple, friendly acknowledgment of my great recipe- but now I associate their company name with sausage recipes. Genius, right?
Because I respect and admire a company with an interactive social media presence, I decided to give their sausages a taste. I bought the buffalo style ones, which are “tangy with medium heat” and gluten-free!